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BRIDGEi2i is a trusted partner for enabling data-driven business transformation in enterprises by leveraging advanced analytics, domain expertise, and AI-powered technology accelerators. BRIDGEi2i enables businesses to contextualize data, generate actionable insights from complex business problems, and make data-driven decisions across pan-enterprise processes to create sustainable business impact.

Products and Services

AI at BRIDGEi2i uses computer vision for smart manufacturing, campaign effectiveness, in store person recognition and customized SKU recommendation.

  1. Campaign Effectiveness - Combines Detection and Classification to form Flexible Object Detection and employing image deconstruction, image classification and image reconstruction.
  2. Smart Manufacturing - Robotic quality control through image based anomaly detection and sensor data based anomaly detection. Combination of the two anomaly detection approaches gives us an extremely fast and reliable mechanism of identifying welding flaws in an industrial robotic welding set-up.

Subfields of AI Being Used

  • Big Data
  • Computer Vision
  • Data Analytics

Uses AI for

  • Fraud Detection
  • Sales/Customer service

Applies AI on

  • Text
  • Images
  • Videos


Joydeep Dam leads the Algorithm Development and Innovation at BRIDGEi2i and he will be part of the Technology & Engineering team. He will be responsible for building a team focused on developing the analytical algorithms for BRIDGEi2i Technology accelerators and also selectively engage in customer projects requiring algorithmic innovation. Joydeep joins BRIDGEi2i from RBS where he led the Traded Risk Analytics group, responsible for risk modelling and quantitative risk management. His previous stints include roles at Credit Suisse, Bank of America, Inductis and GE. Joydeep was instrumental in setting up and leading the Risk Model Validation and Model Audit teams at Credit Suisse and Bank of America. Joydeep has a degree in Statistics from Indian Statistical Institute, Kolkata. Pritam Kanti Paul is responsible for product research and development as well as solution design and architecture for BRIDGEi2i. He is one of the co-founders of BRIDGEi2i. Pritam has over 17 years of analytics consulting experience in target marketing, pricing, credit risk, audit analytics, fraud detection, forecasting, spend analytics and market research. Prior to BRIDGEi2i, Pritam served HP as the Director of marketing, customer and e-commerce analytics and led teams focused on risk and financial analytics at GE. Pritam won several awards for innovation from designing the pricing and discount strategy for GE Plastics using game theory, to defining the capital allocation strategy for Genworth (GE Insurance) using a net income optimization framework hailed by Wall Street analysts and other company-level innovation awards at both GE and at HP. He is passionate about building innovative solutions for customers.

BRIDGEi2i Analytics Solutions’s AI team has 18 members.

Key Innovations

AI Lab – BRIDGEi2i’s AI Lab continuously focuses on developing solutions to solve new business problems

Technology Stack

  • Hadoop
  • Spark
  • AWS


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*The data is as provided by the company.